I'm a skilled Digital Marketer who loves crafting engaging narratives.
Skills
Videography
Video Editing
Event Coverage
Photography
Social Media
Creative Projects
Managing Projects
Videography
Graphic Design
Marketing
Email Marketing
Education
Bachelor of Arts in
Mass Communication
Winthrop University
Rock Hill, SC
Interests
Nerd and Geek Culture
Gamification
Games
Communication
Learning and education
Tabletop Role-playing games
Joshua M. Nypaver
Marketing Professional
I’m Joshua Nypaver, and I specialize in creating impactful digital experiences through web development, content creation, and design. With over 15 years of experience, I’ve led transformative projects like revamping university websites, growing social media communities, and producing multimedia content for nationally recognized events.
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I’m passionate about blending creativity with technology to engage audiences and achieve measurable results. Outside of work, I stay involved in my community, serving on the Rock Hill Tree Commission and contributing to local initiatives as well as delving into dungeons (metaphorically) with my friends. I’m always looking for ways to innovate and make meaningful connections through my work.
Professional Experience
Johnson C. Smith University
Current Role - Assistant Director for Digital Communications
Selected Duties
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Managed project to transform static website into one running in a content management system
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Lead team of internal and external allies to completely revamp university website
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Coordinated with vendors during large-scale IT project to place website into content management system
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Constructed infographics for variety of platforms
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Hired, supervised, and coordinated web content staff and student employees
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Created content for website including photography and copy writing and editing
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Wrote articles for alumni newsletter and website
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Supported university’s live stream of Oprah Winfrey during Commencement Ceremony
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Iterated designs from prototype to execution
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Developed web strategy pertaining to resource allocation and design of web portals
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Designed and executed special website sections to showcase special events including 50th Anniversary of the March on Washington, Homecoming and Commencement
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Built animations using Adobe Flash, Adobe After Effects and HTML 5/CSS/JavaScript
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Worked on team to create university’s Facebook page and grew following to over 12,500 Likes
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Collaborated with team to create university Twitter account which has grown to over 4,000 followers
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Created graphics promoting university’s athletics program and events on social media
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Analyzed analytics for social media, newsletters, and website and created recommendations for directors
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Coordinated with outside videographers and photographers to document events
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Served as integral part of creating live video stream for nationally promoted event with Congressional Black Caucus Institute during Democratic National Convention
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Worked to increase user experience (UX) in design of webpages and designs
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Responsible for maintaining entire university website utilizing CSS/JavaScript/HTML
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Created customized HTML e-newsletters for university communications
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Facilitated usability tests with students to enhance designs
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Developed A/B tests to discover designs with higher click-through rates
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Produced drone photography of campus
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Coordinated with other campus departments to facilitate special events on campus
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Filmed and edited videos for inclusion on web portals and social media
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Assisted with on-campus marketing campaigns for workgroup initiatives
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Managed day to day maintenance of web content
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Facilitated media events and hosted reporters on behalf of department
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Coordinated with NCAA Div II to produce scoreboard visuals during national track & field meet
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Worked with professional grade printing machines in small print shop
WCNC-TV - NBC News Station, Charlotte, NC
Video Editor and Internet News Coordinator
Selected Duties
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Designed and maintained blog website
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Coded XML-based podcasts
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Developed interactive presentations using Google APIs
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Compiled and analyzed statistical data to develop an annual strategic web plan
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Acted as liaison between various departments in order to synergize media content
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Wrote, edited copy, published news articles and photo galleries
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Contributed to story development for daily newscast
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Encoded video for use on website
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Created graphics on demand in Photoshop for website
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Edited video for newscasts and specialty projects using Avid NewsCutter
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Formatted and archived file video for future use
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Researched video archives for clips for special shows
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Created database to keep track of work done during evening shows
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Served as backup editing coordinator responsible for mentoring other editors and leading editors and producers during the production of evening shows
I have worked at JCSU for a number of years and it has afforded me the ability to do a number of things.
In my time there, I have been lucky enough to hold a number of different titles as my role evolved:
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Webmaster/Assistant Print Shop Coordinator (2008)
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Web Services Coordinator (2008-2022)
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Assistant Director for Digital Communications (2022-present)
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Working here has afforded me the opportunity to gather a number of skills and learn many things which I'm deeply grateful for.
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I will always treasure the connections that I have made with staff and former students and I have had the deeply gratifying opportunity to watch a number of former students become successful adults.
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Unfortunately, I also feel as if I have reached a plateau in my ability to learn new things and grow and I am looking for the next new experience that will allow me to do so.
This university will always hold a special place in my heart, however.
I was extremely fortunate to land a gig in news right out of college (actually just before graduation). From 2000 until 2005 I worked as a video editor, working my way up from overnights to the coveted 5, 6 and 11 p.m. news shows.
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I learned a lot in news especially about working quickly and staying productive. Oh, and deadlines. There are some razor thin deadlines that we had to hit every day just to get the news out to Charlotte. It was a real "trial by fire" as a first job but I enjoyed it.
Office Skills
Software, I'm proficient with: Adobe Creative suite (Photoshop, Premiere, Illustrator, Audition, After Effects), Content Management Systems, MS Office 365, Google Workspace.
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I'm equally comfortable in a Macintosh or PC environment. I am an adept at rapid prototyping and using a variety of visualization tools.
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I am currently working to become more proficient with ChatGTP.
Education
WINTHROP UNIVERSITY – Rock Hill, SC
Bachelor of Arts, 2000
Major: Mass Communication l Minor: Social Sciences
Extracurricular:
• Technical Editor - Winthrop Close Up - Video News Magazine
• General Manager and Programming Director - WINR - Student-run radio station
• Interned at WNSC-TV - Rock Hill’s South Carolina Educational Television Station
Community Involvement
I'm grateful that at Winthrop I learned how to learn and that experience has allowed me to grow throughout my career. ​
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I had great mentors who I work to emulate as I deal with students myself. They took time to care for me and mentor me and I look to pay that forward as I work with students.
City of Rock Hill Tree Commission Member – 2007-present (Serving as past Chairman)
Inside Rock Hill – 2007 Graduate
Advisor Dungeons and Dragons Club at JCSU - 2024